Now, Blizzard re-submits a slogan of publishing an expansion pack per year. In my opinion, regardless of the reason of getting more wow gold profits, there are three attempts for doing this:
First, the publishment of new expansion pack will stimulate the sales of WOW, and then get an additional sum of money. Throughout the WOW expansion pack published, before the launch, there will be a return user peak. With each expansion pack is sold separately, even if an expansion pack by the sales of 3.5 million units, Blizzard is enough to make much.
Second, an expansion pack per year makes the reform of each system and the increase of new content more frequent in game, in order to maintain the enthusiasm of the old players of the game. There is an advantage in frequently updating expansion pack, any unpopular change in the game can be adapted in a name of expansion pack (such as CD combined).
Third, with the help of expansion pack, Blizzard can make any kinds of experience in the amount of existing players to "experiment" for the preparation of future "Titan" online game. For example, how simple it is for newbie can attract newcomers to the game, and how difficult to get the top of the game should be. Will the players like some new kinds of play? There is no other experimental platform, it can only make experiment in WOW.
However, based on the "an expansion pack per year" model, we can not help suspecting that does Blizzard have enough manpower to do these things? To know that in a few years ago, WOW is the main task of Blizzard, the staff can not afford the update rate of a expansion pack per year. After the CTM, the Blizzard is extremely lack of talents after increasing several games.
Of course, on the other hand, even though WOW comes across many setbacks in this expansion pack in the CTM, but WOW is still the world's best online game. As long as Blizzard get familiar to the existing players, hold CTM after AFK wave, so many years of experience with Blizzard, will be able to gradually restore the tide.
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